FACTS – A Predictable Quality

About Us

FACTS is about sourcing and providing information. Information is KEY to decision making. Wrong information leads to wrong decision with its ripple effects. Fact-based information generates useful and profitable decision.

Quantitative Research

We gather quantifiable data and transform it into numeric form, which serves as a basis for predictions, forecasting, and decision making.

Qualitative Research

We obtain and study non-numeric data, through the study of a targeted population or places and interpret it to understand social phenomena.

Data Processing

We collect and perform various series of operations on data to retrieve, transform, or classify it into meaningful information.

Consultancy

We give expert and viable advice/recommendations to businesses within various fields, to help them grow.

Background

FACTS International Ghana Limited, a market research agency, is a limited liability company established in 2010 in Accra, Ghana.

Cost has been an issue connected with collecting and analysing data in Africa majorly because there had not been one reliable institution capable of offering market research services in most of its markets. International as well as local agencies and corporations resorted to having different suppliers in different countries, markets or regions. This lack of consistency has resulted in high cost of operation and poor data gathering reflecting a false view of the facts on the ground, for the most part.

Quality of data has been questioned over time. FACTS International Ghana Limited was founded with the objective of providing a remedy to these challenges that face data collection and analysis in Africa.

It is now possible to gather the right information accross the continent with only one agency, drawing from a wealth of experience at an unbeatable cost.